2012-07-03 20:06 CPC pike at admob
We all know, that the usual CPCs at admob are around 0.03 ct .. nothing to get excited about and running in circles (yelling)
But that night (GMT+0) something was different - there was an unbelievable pike in CPC and it was at 0.20 ct! If that would be normal it would result in an eCPM of over 100 $ which is awesome xD
It is possible that this was a bug in their system because the last 2 days were very low in terms of CPC so maybe that is just a result of it.
Otherwise it could be possible, that we hit some kind of buzz word this morning, maybe "holidays" and the automatic bidding goes crazy until the budgets of the advertisers run out of mana
But, yea - it is also possible, that is was really a bug and admob does correct it, we will know in a month or so, when they have payment day ;-)
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